E-Commerce Checkout Solutions
An engaging ecommerce checkout experience is crucial to customer acquisition and brand loyalty, yet can be notoriously complex to implement and manage across devices, payment providers, shipping methods and sales tax regulations. Commercetools Checkout provides a composable solution that streamlines this process so you can focus on creating an engaging customer journey instead.
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Many shoppers abandon their carts when faced with high add-on costs like taxes, fees, and shipping. To address this issue, offering financing solutions like PayPal Credit’s Buy Now Pay Later feature or layaway gives your business a competitive edge while helping reduce cart abandonment rates. To learn more about providing financing options to your customers using Commercetools POS solutions please read about its options for financing customers here.
Address verification services (AVS) eliminate one of the main points of friction during checkout by reducing billing and shipping field errors, which often leads to delivery failures and dissatisfied customers. AVS autofills address attributes as users type; eliminating manual typing errors by at least 20%!
shoppers expect an effortless, quick, and secure checkout experience that protects their personal and financial data. A solid ecommerce checkout solution should offer multiple payment methods that work on mobile phones as well as providing clear instructions and feedback throughout the checkout process to build trust between retailers and customers.
A/B testing and regular optimization of their checkout pages help merchants reduce conversion friction for their shoppers, whether that means including social proof such as customer reviews and trust badges, providing transparent shipping/return policies/terms & conditions documents or offering upsells/crosssells to increase basket size or average order value.
One way to minimize checkout friction is allowing customers to check out as guests or with their preferred payment method, like Amazon’s “Buy it again” button which allows logged-in users to quickly browse past purchases and repurchase items with just one click – cutting checkout steps in half while simultaneously increasing conversions. Payments Hub’s iFrame JavaScript SDK makes this possible without needing full integration; sensitive data remains outside your system at all times – making this solution ideal for companies with limited development resources.
